Kitsch Strengthening Rice Water Shampoo - 12 fl oz: Paraben-Free, Silicone-Free, Vegan, Mandarin & White Tea Scent

🌾 What it does

• Strengthens hair and helps it feel more resilient.
• Boosts shine, especially for dull or dry-looking hair.
• Adds volume and helps hair look fuller.
• Cleanses away dirt and buildup without being too harsh.
• Color-safe, so it can be used on dyed hair.
• Uses Rice Tein NPNF®, a rice-derived protein ingredient intended to improve the hair’s appearance and feel.

🧴 Formula

• 88% bio-based
• No parabens
• No phthalates
• No silicones
• No SLS/SLES
• Made in the USA
• Packaging contains post-consumer recycled (PCR) material and is fully recyclable.

🚿 How to use

1. Thoroughly wet your hair.
2. Massage shampoo into your scalp, working up a rich lather.
3. Focus on the top, sides, and back of your scalp.
4. Massage for about 2 minutes to help remove buildup.
5. Rinse thoroughly with warm water.
6. Follow with the Kitsch Strengthening Rice Water Protein Conditioner.

Best for: Fine/thin hair that needs more strength, volume, and shine. Because it’s a protein-focused shampoo, if your hair tends to become stiff or dry from protein products, you may want to alternate it with a moisturizing shampoo.